When a long-term client of ours challenged us to design an incentive program for a group of “been there, done that” top performers, we knew the usual luxury checklist wouldn’t cut it. This was a well-traveled, high-achieving audience—one that needed more than beautiful scenery. They needed to feel something.
They needed a destination that would reset them.
Our answer was immediate and undeniable: Iceland.
A land of breathtaking contrasts, Iceland is where fire meets ice, silence meets story, and nature takes center stage. Long, dark winters give way to a midnight sun that stretches the day into something almost dreamlike. Straddling two continents, the country offers a rare blend of remote wilderness, rich mythology, and quietly sophisticated culture—exactly the kind of environment that invites disconnection from the everyday and reconnection with what matters.
Why Iceland for Your Next Incentive?
For incentive planners, Iceland delivers something priceless: total engagement. There is simply nowhere else like it. For this group, we deliberately bypassed the well-worn tourist paths in favor of immersive, “off-the-grid” moments designed to surprise, inspire, and reward.
What made it exceptional:
Raw Natural Power
Howling coastal winds, thundering waterfalls, erupting geysers, and rivers of ancient lava—nature in its most dramatic form.Hidden Corners of the Country
Beyond Reykjavík, we explored the cinematic beauty of the Snæfellsnes Peninsula and the peaceful fjords of the north, where Iceland feels untouched and deeply personal.Executive-Level Comfort
Think intimate storytelling dinners in lighthouse cabins, reflective hikes across lava fields, and boutique lodges that balance rugged surroundings with refined hospitality.
From Viking lifting stones to haunting volcanic wreckage, we designed a three-day immersive journey through West Iceland—an experience intentionally crafted to help busy executives unplug, even if only for a few unforgettable days.
The Experience at a Glance:
Day 1: A Sensory Experience
The journey began upon arrival at Keflavík International Airport, where guests were seamlessly transferred to West Iceland.
Welcome Lunch
A relaxed first gathering at a boutique lodge overlooking the North Atlantic, setting the tone for what was to come.Glacier-Edge Breakouts
Strategic sessions held quite literally on the edge of a glacier—where big ideas felt even bigger.Evening in History
A traditional Icelandic dinner in a restored turf house, complete with local storytellers bringing centuries of folklore to life for this lucky group.
Day 2: Transformation & Connection
The Silent Hike
A guided morning trek across glacial terrain, designed for quiet reflection and mental reset.Leadership on the Edge
An outdoor leadership session on the black-pebble beach of Djúpalónssandur, where the Atlantic crashes dramatically against volcanic stone.Nightfall Magic
A geo-powered spa experience followed by an open-fire dinner—watching the Northern Lights dance overhead—and for the lucky group, the conditions made it happen.
Day 3: The Icelandic Spellbound
Panoramic Farewell Brunch
A final shared meal in Akureyri, offering sweeping views and space to reflect on the journey.The Blue Lagoon
No Icelandic incentive would be complete without a legendary geothermal soak near Reykjavík—an iconic send-off before the group’s flight home.
The Verdict
By the time the group boarded their flights, the feedback was unanimous. This wasn’t just another incentive trip—it was a perspective shift. If you’re looking to reward your top performers with an experience that leads the crowd instead of following it, Iceland delivers in every way. Powerful, grounding, unforgettable—the Land of Pure Enchantment is ready when you are. Let our team of planners curate an Icelandic incentive program for your top performers, one that will be remembered for many years to come.